We do market research. We do strategy consulting. We do data science.
But in all of our engagements, we emphasize the presentation
as the tool that delivers real understanding to strategic development.


Product Development & Marketing

Segmentation & Target Market

Brand Identity & Competitiveness

Ad & Marketing Effectiveness



As wearable technology starts to move toward mainstream understanding the consumer market is key through wearables research. To address this need, Troubadour Research & Consulting conducted an online survey in September 2015 among 1,432 US consumers who were 18 or older and have broadband Internet at home, producing a margin of error of 2.6% at a 95% confidence level.

Click here for more details on our wearables study.



intend to purchase a wearable device in the next 6 months


who have ever owned a wearable device have stopped using at least one device


# of months a device is used before abandonment on average


Stuff we dig, news from yours truly, and other cool stuff that you will have to read to believe.

Posted by Dale Gilliam

Category Research Best Practices

Time is NOT Money

Time is NOT Money

I’ve been thinking about this topic for a couple of months now and it’s really having an effect on how I approach pricing studies and conjoint analysis. In April, the Journal of Marketing Research...

Posted by Brianna Boyer

Category Sports & Misc.


Newsletter – May 2015

Our monthly newsletter is here! Subscribe to our monthly newsletter here.       Not a Troubadour VIP yet? Sign up today!   VIPs members are subscribed to our monthly newsletter and...

Posted by Dale Gilliam

Category Markets of Focus


Wearables Report: A Preliminary Look

Wearables Form Factors & Use Cases: The Consumer’s View   Earlier this year, we at Troubadour fielded a small omnibus study (a research survey with questions from a variety of topics and c...