I’ve been thinking about this topic for a couple of months now and it’s really having an effect on how I approach pricing studies and conjoint analysis. In April, the Journal of Marketing Research...
But in all of our engagements, we emphasize the presentation
as the tool that delivers real understanding to strategic development.
Product Development & Marketing
Segmentation & Target Market
Brand Identity & Competitiveness
Ad & Marketing Effectiveness
WEARABLE TECH CONSUMER STUDY
As wearable technology starts to move toward mainstream understanding the consumer market is key through wearables research. To address this need, Troubadour Research & Consulting conducted an online survey in September 2015 among 1,432 US consumers who were 18 or older and have broadband Internet at home, producing a margin of error of 2.6% at a 95% confidence level.
Click here for more details on our wearables study.
intend to purchase a wearable device in the next 6 months
who have ever owned a wearable device have stopped using at least one device
# of months a device is used before abandonment on average
Stuff we dig, news from yours truly, and other cool stuff that you will have to read to believe.
Posted by Dale Gilliam
Category Research Best Practices
Posted by Brianna Boyer
Category Sports & Misc.
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