Troubadour Research and Consulting

 

Time is NOT Money

I’ve been thinking about this topic for a couple of months now and it’s really having an effect on how I approach pricing studies and conjoint analysis. In April, the Journal of Marketing Research published an article entitled, “Money, Time, and the Stability of Consumer…

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Newsletter – May 2015

Our monthly newsletter is here! Subscribe to our monthly newsletter here.       Not a Troubadour VIP yet? Sign up today!   VIPs members are subscribed to our monthly newsletter and gain access to analysis tools, exclusive research offerings, Troubadour reports, and more –…

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Wearables Report: A Preliminary Look

Wearables Form Factors & Use Cases: The Consumer’s View   Earlier this year, we at Troubadour fielded a small omnibus study (a research survey with questions from a variety of topics and clients), and we included some questions about receptivity to wearable technology.   There…

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TED Talk Review: How Do You Make Toast?

Every month we host a Troubadour-sponsored TED+Beer Meetup event at The Grove Dallas Coworking space in Dallas, TX. We introduce ourselves, watch a Troubadour-selected (read: likely a data or research based) TED talk, enjoy a cold beverage, then discuss the talk – we share opinions,…

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Interpreting Income Distribution

Do you think you know what the median household income in the US is? Among researchers and marketers who need to know this, it’s pretty common knowledge that the median household income is around $50,000 per year. This is a nice, easily remembered value since…

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Newsletter – April 2015

Our monthly newsletter is here! Subscribe to our monthly newsletter here.       Not a Troubadour VIP yet? Sign up today!   VIPs members are subscribed to our monthly newsletter and gain access to analysis tools, exclusive research offerings, Troubadour reports, and more –…

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