Troubadour Research and Consulting

 

Better Know an Agency: Nested Strategies

It’s time to better know an agency. This month we get to know Nested Strategies and their founder and Chief Eternal Optimist Amy King.   First, tell me a little about your company, Nested Strategies.   I’ve been consulting for 2 years since I arrived…

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How to Know if You Have Product Market Fit

First, what is it? In business and marketing, product market fit is not a new concept, although the term has arisen as a mantra for start-ups and growth hackers. Product market fit means ensuring that the product fulfills a need very well within the target…

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TED Talk Review: Let’s Get Gaming

Every month we host a Troubadour-sponsored TED+Beer Meetup event at The Grove Dallas Coworking space in Dallas, TX. We introduce ourselves, watch a Troubadour-selected (read: likely a data or research based) TED talk, enjoy a cold beverage, then discuss the talk – we share opinions,…

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Book Review: ROE Powers ROI by Mike Rose

Have you ever noticed the arrow in the FedEx logo? How about the arrow in the Amazon logo? What is it pointing at? The FedEx logo serves as a subtle, perhaps subliminal, cue tying the brand to progress, speed, and/or precision. The Amazon logo tells…

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Market Sizing in Segmentation Studies

The experts at Troubadour want to answer your questions! We’ve got the answers to more generalized questions about our work and our philosophy, or any market research questions in general. We tackle trending topics like Big Data and Marketing Science, definitely sports statistics, segmentation questions,…

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Market Sizing Research Best Practices

When conducting a survey among a subset of the population, a challenge arises:   How do you ensure that the sample represents the population?   Demographic Segmentation Market Sizing   If your subpopulation is demographically based, say Californians aged 18-34, then you can use our…

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