Troubadour Research and Consulting

 

Predictions for the #WorldCup2014

If you haven’t seen it already, we ran a survey to crowdsource the prediction of this summer’s World Cup games.   How we did it   The survey itself uses a technique from market research that is similar to a MaxDiff exercise. That stands for…

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Van Westendorp: Building a Better Price Test

There are plenty of criticisms of the Van Westendorp Price Sensitivity Meter, but it is a “value” price meter. By that I mean, it’s good at pointing you in the right direction while adding very little to your survey. It’s most beneficial when you need…

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Small Business Series (Part 2):
Get An Outline

Last month, our Business Manager, Sage, posted about how to better establish a company in the marketplace, with a helpful to-do list. Here’s part 2 of that series!   As I’ve mentioned, a lot of what I do is materializing something out of nothing, right?  …

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Hockey Analytics: An Ice Age

When Moneyball by Michael Lewis was first published in 2003, the world of advanced sports statistics was thrown into the spotlight. By the time the film was released in 2011, advanced analytics had found its way into the four major sports in a sizeable capacity….

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When Mental Shortcuts Attack

The Simulation Heuristic and Likelihood-to-Purchase Data   Before I was a market researcher, I conducted academic research for 10 years. My field of study was experimental social psychology, and my particular research focus was social cognition – the mental processes involved in social judgments, decisions,…

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