Troubadour Research and Consulting

 

Small Business Series (Part 1):
A To-Do List

We’re proud at Troubadour to have Sage Randall as our Business Manager. This week, Sage discusses how she has helped to better establish our company in the marketplace, with a helpful to-do list. Here’s part one of her Small Business Series!   Get Involved  …

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Census Demographic Tool

In the past month, we released our demographics tool for market researchers, and we’ve gotten some great feedback already. I thought today I’d offer a bit of background and some of what we’ve learned in the process. What is it for? If you’re doing consumer…

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Just How Much Concern Is There Over Head Trauma in the NFL?

During the premiere of HBO’s long running series Real Sports with Bryant Gumbel last month, Gumbel introduced the results of the first Real Sports/Marist poll done in conjunction with the Marist College Center for Sports Communication. Marist surveyed 1,204 adults by telephone interview over the summer about the…

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Segmentation for Storytelling

Let’s talk segmentation studies. Traditionally, they’re for segmented strategies: identify the one or two segments to target, then innovate and market to their needs. But segmentation in research also has a great value in storytelling. What is it? First, what is segmentation? Anytime you divide…

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Meet Sage!

So, you’ll notice that our Troubadour team page is a little more filled out now — we have some awesome new members, and they’ve got some great insights about what it means to be a growing market research company in today’s data-heavy environment. Let’s meet…

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