Troubadour Research and Consulting

 

Engagement is Key for Big Data

I’m sure you’ve read something or tweeted recently about Big Data. We’re hearing about big data ALL THE TIME these days, right? Well, with all of that data being generated, collected, and tracked, we at Troubadour began to wonder if this had any effect on…

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Housekeeping Update

Greetings, Troubadour friends! Just a quick update to bring everyone up to speed on what we’ve been doing with Troubadour. There are so many fun and interesting things on the horizon, and we think that you’ll be as excited as we are. You might notice…

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My Final Thoughts on #Mrx vs #Bigdata

I have no problem admitting that there was something I just wasn’t getting about the conversation of big data versus market research. I will say that I still believe there will be a place for survey research and qualitative research for quite some time to…

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Retiring the Overanalyst

When I was a green junior analyst, I took on the handle of “overanalyst” for some online screen-names and an email address. It was meant to be a bit of a joke, implying that I went above the call of duty in analysis – perhaps…

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Myth: #BigData Will Kill Survey Research

I’ve been stewing on my argument for a couple of weeks now, to follow up my post Myth: #BigData Will Kill Online Access Panels.  Of course, I think that if access panels exist, even if they offer big data resources for their opt-in panelists, they…

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