Troubadour Research and Consulting

 

Myth: Big Data Will Kill Online Access Panels

  There seem to be a lot of people trying to put the nails in the coffin of traditional market research. I will be bold enough to say that I haven’t seen a compelling argument that anything is dying. The arguments for the death of…

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Tips for drafting survey logic

I see a lot of really janky stuff in the questionnaires I program. I wish you had to take at least an intro to logic course to work at any company where you might one day design a survey instrument. It seems that a number…

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Red Bus … Blue Bus … Car

When conducting a choice-based conjoint analysis, or any other similar exercise that analyzes the choices that people make between different goods, there is an important assumption called “IIA.” Conjoint analysis is a survey research tool that allows marketers to understand the value of different features,…

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Van Westendorp: Are You Doing it Wrong?

  There are a number of ways to run a Van Westendorp price analysis the wrong way, but Nico Peruzzi of Outsource Research Consulting points out that many in the industry have strayed from the original publication. The Van Westendorp pricing meter is a useful…

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Why Guy Kawasaki Hates Consumer Segmentations

Because he’s an orange. Wait, let me take a step back. I was recently going reading some past blog postings from Tom Anderson’s Next Gen Market Research and started thinking about something Guy Kawasaki said in an interview there. Tom H. C. Anderson: What are…

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