Troubadour Research and Consulting

 

Innovating on the Business Model

So far, the blog post here that has received the most pageviews is “What I Wish I Knew When I Was 20” — certainly justified in my opinion. I actually received Tina Seelig’s book by the same title as an anniversary gift (proof that my…

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Culture of Marketing and Advertising

A few years ago, I saw a documentary on PBS called “The Persuaders” about marketing and advertising in this country. As a documentary, I thought it was really well done, but I was also very excited about its coverage of marketing and social research. The…

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Definition of Innovation

Dictionary definition Innovation as creativity Innovation from Aaker (see below) Innovation from Rogers From Tradition and Innovation blog: First, though, I should point out that the “innovation” may more likely be transformational innovation, which involves a fundamental change in business model, than incremental innovation, which…

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Tradition and Innovation

Looking at the title of this posting, which do you think is the most important word? “Innovation”? “Tradition”? No. It’s “and.” This is the lesson from Dr. Bob Deutsche, a neuroscientist who studies creativity. For the full interview and context, I strongly recommend checking out…

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Text Analysis Using Microsoft Excel

Someone recently mentioned to me that “anything that can be automated, will be automated.” And my first thought was “anything that can be automated, can be automated in Excel.” Just a joke, but I have surprised myself on the number of things I’ve been able…

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Return on Research

I’ve seen questions about return on research or return on insights pop up on LinkedIn discussion groups a few times, and wanted to weigh in with my thoughts. First, the most important thing to point out is that there is a major difference between return…

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