Research Best Practices

 

Time is NOT Money

I’ve been thinking about this topic for a couple of months now and it’s really having an effect on how I approach pricing studies and conjoint analysis. In April, the Journal of Marketing Research published an article entitled, “Money, Time, and the Stability of Consumer…

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Interpreting Income Distribution

Do you think you know what the median household income in the US is? Among researchers and marketers who need to know this, it’s pretty common knowledge that the median household income is around $50,000 per year. This is a nice, easily remembered value since…

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Market Sizing Research Best Practices

When conducting a survey among a subset of the population, a challenge arises:   How do you ensure that the sample represents the population?   Demographic Segmentation Market Sizing   If your subpopulation is demographically based, say Californians aged 18-34, then you can use our…

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Determining the Right Sample Size

The experts at Troubadour want to answer your questions! We’ve got the answers to more generalized questions about our work and our philosophy, or any market research questions in general. We tackle trending topics like Big Data and Marketing Science, definitely sports statistics, segmentation questions,…

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DIY Market Research: 4 Common Mistakes

By Stephanie Vance   We here at Troubadour are fans of the DIY market research movement. We love the idea of companies (particularly those who might not otherwise have the budget for custom research) being empowered to conduct surveys and make data-driven decisions about their…

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10 Chart Templates and When to Use Them

What would market research be without graphs and charts? The answer is a lot of talk. Visuals are integral in research reporting, but where do you start? We’ve compiled a pro list of chart types, and some of our best practice recommendations into this nifty…

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