Big Data

 

Scary Moments in Big Data History:
An Infographic

We are living in the future. For real. Big Data, while a trending topic in our daily lives, is becoming the norm. If you’ve looked at your Facebook sidebar ads lately, you’ve noticed that they are targeted specifically towards your personal interests and searches. Keeping…

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Engagement is Key for Big Data

I’m sure you’ve read something or tweeted recently about Big Data. We’re hearing about big data ALL THE TIME these days, right? Well, with all of that data being generated, collected, and tracked, we at Troubadour began to wonder if this had any effect on…

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My Final Thoughts on #Mrx vs #Bigdata

I have no problem admitting that there was something I just wasn’t getting about the conversation of big data versus market research. I will say that I still believe there will be a place for survey research and qualitative research for quite some time to…

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Myth: #BigData Will Kill Survey Research

I’ve been stewing on my argument for a couple of weeks now, to follow up my post Myth: #BigData Will Kill Online Access Panels.  Of course, I think that if access panels exist, even if they offer big data resources for their opt-in panelists, they…

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Myth: Big Data Will Kill Online Access Panels

  There seem to be a lot of people trying to put the nails in the coffin of traditional market research. I will be bold enough to say that I haven’t seen a compelling argument that anything is dying. The arguments for the death of…

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