Branding & Marketing


Better Know an Agency: Nested Strategies

It’s time to better know an agency. This month we get to know Nested Strategies and their founder and Chief Eternal Optimist Amy King.   First, tell me a little about your company, Nested Strategies.   I’ve been consulting for 2 years since I arrived…

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Culture of Marketing and Advertising

A few years ago, I saw a documentary on PBS called “The Persuaders” about marketing and advertising in this country. As a documentary, I thought it was really well done, but I was also very excited about its coverage of marketing and social research. The…

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Brand Association Research

Today I wanted to honor Sentient Decision Science with the inaugural award of “Coolest Thing in Market Research 2010.” SDS has a tool used for online surveys which measure brand associations at the subconscious level. The tool is quantitative, so requires the researcher to first…

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