Business

 

Book Review: ROE Powers ROI by Mike Rose

Have you ever noticed the arrow in the FedEx logo? How about the arrow in the Amazon logo? What is it pointing at? The FedEx logo serves as a subtle, perhaps subliminal, cue tying the brand to progress, speed, and/or precision. The Amazon logo tells…

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What is a Marketing Scientist?

“Data scientist” has been dubbed the sexiest job of the 21st century, but what about the marketing scientist?  What is a marketing scientist and how is one different than a data scientist?   There’s a fair amount of overlap between the skillsets of the data…

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Small Business Series (Part 2):
Get An Outline

Last month, our Business Manager, Sage, posted about how to better establish a company in the marketplace, with a helpful to-do list. Here’s part 2 of that series!   As I’ve mentioned, a lot of what I do is materializing something out of nothing, right?  …

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Small Business Series (Part 1):
A To-Do List

We’re proud at Troubadour to have Sage Randall as our Business Manager. This week, Sage discusses how she has helped to better establish our company in the marketplace, with a helpful to-do list. Here’s part one of her Small Business Series!   Get Involved  …

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Innovating on the Business Model

So far, the blog post here that has received the most pageviews is “What I Wish I Knew When I Was 20” — certainly justified in my opinion. I actually received Tina Seelig’s book by the same title as an anniversary gift (proof that my…

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