Product Development

 

How to Know if You Have Product Market Fit

First, what is it? In business and marketing, product market fit is not a new concept, although the term has arisen as a mantra for start-ups and growth hackers. Product market fit means ensuring that the product fulfills a need very well within the target…

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A Product Concept Test That Even Startups Can Afford

Today’s blog is more informative than informational. We at Troubadour, as part of the roll-out and development of the new VIP Membership Area, are offering product concept testing for consumer products and services for $250.   We’ve never seen market research done for so cheap,…

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Van Westendorp: Building a Better Price Test

There are plenty of criticisms of the Van Westendorp Price Sensitivity Meter, but it is a “value” price meter. By that I mean, it’s good at pointing you in the right direction while adding very little to your survey. It’s most beneficial when you need…

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Red Bus … Blue Bus … Car

When conducting a choice-based conjoint analysis, or any other similar exercise that analyzes the choices that people make between different goods, there is an important assumption called “IIA.” Conjoint analysis is a survey research tool that allows marketers to understand the value of different features,…

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Van Westendorp: Are You Doing it Wrong?

  There are a number of ways to run a Van Westendorp price analysis the wrong way, but Nico Peruzzi of Outsource Research Consulting points out that many in the industry have strayed from the original publication. The Van Westendorp pricing meter is a useful…

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