Target Market Analysis

 

Market Sizing in Segmentation Studies

The experts at Troubadour want to answer your questions! We’ve got the answers to more generalized questions about our work and our philosophy, or any market research questions in general. We tackle trending topics like Big Data and Marketing Science, definitely sports statistics, segmentation questions,…

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2014 Holiday Shopping Survey: An Infographic

Doing some last minute holiday marketing? Find out who the shoppers are that you’re likely marketing to in the Troubadour Research 2014 Holiday Shopping Survey. The results are in, and we’ve been able to identify 4 different gift shopper segments.   The first segment is…

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Census Demographic Tool

In the past month, we released our demographics tool for market researchers, and we’ve gotten some great feedback already. I thought today I’d offer a bit of background and some of what we’ve learned in the process. What is it for? If you’re doing consumer…

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Segmentation for Storytelling

Let’s talk segmentation studies. Traditionally, they’re for segmented strategies: identify the one or two segments to target, then innovate and market to their needs. But segmentation in research also has a great value in storytelling. What is it? First, what is segmentation? Anytime you divide…

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Why Guy Kawasaki Hates Consumer Segmentations

Because he’s an orange. Wait, let me take a step back. I was recently going reading some past blog postings from Tom Anderson’s Next Gen Market Research and started thinking about something Guy Kawasaki said in an interview there. Tom H. C. Anderson: What are…

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