Services and Capabilities

Services and Capabilities 2018-02-11T22:04:33+00:00

If you already know what you need, look no further. For our research and consulting partners, we offer research and analytics support.
 
Research Support Services

  • Questionnaire Design
  • Banner Tabs
  • Open-end Coding
  • Custom Data Processing
  • Data Weighting
  • Survey Programming
  • Reporting
  • Dashboarding

Brand Research

  • Consumer Segmentation
  • Brand Perception
  • Ad Concept and Collateral Testing
  • Marketing Effectiveness Measurement
  • Consumer Satisfaction and Loyalty
  • Customer Lifetime Value (CVA)

Product Research

  • Purchase Funnel Analysis
  • Needs Assessment
  • Concept Evaluation
  • Market Sizing
  • Usability
  • Product Positioning
  • Competitive Benchmarking
  • Pricing Elasticity

Advanced Analytics

  • Statistical Analysis and Testing
  • Discrete Choice / Conjoint Analysis
  • Maximum Difference (MaxDiff) Scaling
  • Factor and Cluster Analysis
  • Multiple Regression
  • Discriminant Function Analysis
  • Perceptual Mapping
  • TURF Analysis and Other Optimization Techniques